We’re experts in office design, refits and refurbishments and over our 35 years in the industry we’ve learnt a thing or two about colour theory and how it’s incorporated into effective office design. But mastering the use of shades and hues isn’t a huge secret.
Here we let you in on a few tricks of the trade we have developed over the years, as well as some interesting colour theory principles. What colour theme will you use in your business premises?
Should Your Office Be the Same Colour as Your Branding?
A business brand is instantly recognisable by its logo and its colour and shape has a huge influence on this recognition. Think about it, what would happen if some of the world’s most successful brands suddenly decided to change the colours of their logos? Most people would instantly recognise something was wrong.
And keeping all of your branding consistent is important for a coherent and clear business message – that includes the colours you use in your office design! Not only will this be less confusing, but it boosts brand awareness and can even make your brand seem more trustworthy to potentially loyal customers.
It’s likely that you thought very carefully about what your business wants to promote when choosing the colour of your business logo, but if not, now is the perfect time to consider this along with your office refurbishment.
So, should you match your office colour scheme with your branding? Yes, where possible.
Why Not Just Pick Your Favourite Colour?
Picking wall paint from a colour chart for your business premises is far more complicated than it may seem. You have to think about the connotations the colour has and the emotions it may evoke from your staff and any visiting clients or customers. However, choosing a popular colour is also important to some degree.
According to a 2015 study by YouGov the world’s favourite colour is… blue! This is closely followed by red, green and purple. Whereas pink, brown and black are the least favourite colours in the world. In the UK, blue outshone as the favourite colour by far with 33% of people claiming it was their favourite colour, with red and purple coming in second and third with 15% and 14% respectively.
What Psychological Effects Could Each Colour Have?
You may not realise it, but colour has an effect on how your body behaves and the shades you surround yourself with can affect how you work. Anyone researching colour schemes for office design ideas should take this into account.
Here are the psychological effects researchers say popular colours could have on the human body:
The Psychology of Blue
Blue is a very versatile colour; different hues can have very different effects. For example soft blues will calm, whereas a more vibrant cobalt will stimulate thought.
The Psychology of Purple
Purple is perfect colour for a feature wall, however as dark colours absorb light, we advise you to use it on a wall which is opposite a window.
The Psychology of Green
The Psychology of Red
So, What Colour Will You Choose?
Or if you already know what colour scheme you want for your office refit or refurbishment, but are looking for a little design inspiration get in touch with our expert team today on 02920 368585. We’d be more than happy to help you bring your ideas to life.