Case Study: Lilo's Pasta Comes To Cardiff
Lilo's provides a healthy alternative to fast food; from pasta to breakfast bagels. We began working with them at an exciting time of growth and expansion when they looked to open another café - their first in Cardiff. Lilo’s approached us to create a clear and focused new brand for their chain of cafés.
We offered a design that showcases the unique nature of their business, and also replicates the existing layout of the first shop whilst allowing the shop to have its own identity. The shop needed to not only connect the two stores, but also allow Lilo’s to expand.
Tasked with a brief and only one image, we designed their chain around one item, and one item only: their Sanremo Café Racer coffee machine. This beautiful machine gives Lilo's a unique selling point over other coffee shops on the market. This machine is complimented with a coffee blend which is the first in the UK and unique for Lilos. The interior design and brand is reflective of this – industrial and relaxed – a space to offer a place for customers to enjoy food, and coffee, to hang out, work and socialise.
Concrete, reclaimed wood, copper and coloured metals all accentuate the raw materials and contemporary look of the café. They not only connect the design with their first shop, but also emulates their new Café Racer coffee machine that provides Lilos with their own brand of coffee.
The space needed to house a cooking station and servery, a back office with storage, a takeaway station, till area, WC, and seating area. These requirements tested the size of the space and what could be done with it. With areas to allow people to sit and work, eat and have a drink, it allowed for flexibility of the customer to choose how to use the space. Allowing an area for relaxing was one of the key aims of the seating area with a space to connect and use the Wi-Fi.
We wanted to create a coffee shop that was not only different to the others in the area, but also stood the test of time. It would allow for Lilo’s to grow as a business but mostly to be bang on trend.
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